Nowadays, it is important for new entrepreneurs to be visible online. In the digital world, a strong online presence is essential, and both your website and social media play a crucial role in this.
But why settle for one online platform when you can combine them? By combining the strengths of your website and social media, you not only increase your reach, but also make a lasting impression on your customers. In this blog, you will discover how you can use these two powerful platforms to attract more customers and grow your business!
The power of social media
Let’s first talk about the power of social media. Of course, there is a difference between social media and your website. For example, social media is a powerful tool for building a personal relationship with your customers. Social media allows you to:
- Have direct contact with your customers: You can communicate quickly and easily with your followers through likes, comments and direct messages.
- Reach a larger audience: With the right content and by responding to current trends, you can create a wider reach and perhaps even gain new customers.
- Provide informal information: Social media offers you the opportunity to present your company in a personal way. Give your brand a human face by sharing who you are and what your company stands for.
The power of your website
Your website is actually the place where everything comes together; it functions as your company’s business card. After all, it is also the place where customers build trust and take action. The power of a strong website lies in:
- Centralized information: Customers can find everything they need on your website and can find out more about your products/services and how to contact you.
- Trustworthiness: A well-designed website inspires confidence in visitors. You can achieve this by placing customer reviews on your website, for example.
- Conversions: Your website is the perfect platform for converting visitors into customers. Make it as easy as possible for visitors to make a purchase.
Time to join forces!
The real magic happens when you connect your social media and your website. We will tell you a few ways to do this below:
- Social media buttons: Add social media buttons to your website so you can easily direct visitors to your social media pages. You can easily add these buttons to Webador and customize them to match your design. You can read how to do this here.
- Integration of feeds: Display your Instagram or Facebook feed on your website. This shows that you are active on your social media and makes it easier for your visitors to follow you. This can also be easily added via Webador, namely via our App element.
- Call to actions: Use your social media to direct visitors to your website, for example by placing the link to your website in your bio.
- Promoting special offers: Share exclusive offers on your social media that can only be obtained via your website. For example, include a unique discount code that people can use when making a purchase on your website.
Conclusion: social media and your website are a powerful duo that reinforce each other.
Your website and social media channels are powerful tools in themselves, but even more powerful when combined. While social media provides direct and personal interaction, your website offers the reliability and functionalities needed to attract visitors to your webshop. By combining these two channels strategically, you create a powerful, consistent online presence that not only increases your reach, but also brings in more customers!
