As a starting entrepreneur, you not only want a website that looks professional, but also a website or webshop that meets the needs of your visitors. Personalizing your website helps you offer your visitors a unique experience and increase your conversions!
In this blog, you will discover 5 creative ways to personalize your website.
Did you know that 41% of consumers will immediately switch to a competitor if a website is not properly personalized? So read on to find out how you can personalize your website!
1. Use personalized Call-To-Actions
A strong CTA encourages your visitors to take action, such as making a purchase or signing up. By personalizing CTAs, you increase the chance of conversion. You can do this in the following ways:
- Use specific and detailed texts: ‘Download your free manual here‘ works better than a general text such as ‘Download now‘.
- Respond to your visitors’ behavior: check your website statistics to see which pages are visited most often and place suitable CTAs on those pages.
- Place CTAs strategically: make sure CTAs are in the most logical places or in the middle of your page, for example, so that they immediately grab attention and are not overlooked.
Tip: with our Button Element you can easily add CTAs to your website!
2. Use your own images
Stock photos are useful, but your own images will draw attention! Unique photos give your website a personal touch and make it easier to radiate your brand identity.
You can do this by taking photos of your products in use, for example. Show customers how your products fit into their daily lives. Or share photos of yourself (or your team)! People like to do business with real people and therefore like to see a face behind the company. So add personal photos to inspire confidence in your visitors.
3. Add a Live Chat for direct interaction
Nothing is more personal than coming into direct contact with your visitors. You can easily add live chat to your website using our app element.
This allows you to have direct contact with potential customers, giving visitors a quick and personalized answer to their question. By offering direct support, you prevent customers from dropping out and increase the chance of a purchase.
4. Personalize your webshop
Do you sell products via your website? Then we recommend optimizing your webshop too! With a few smart adjustments you can stimulate sales and offer your customers a better experience:
- Smart promotional prices: Analyze your orders using the statistics feature and find out which products are most popular. Set strategic promotional prices to make your bestsellers even more attractive.
- Placement of your products: visitors love a good deal! Make sure that discounted products immediately catch the eye by placing them at the top of your webshop. This way you will attract attention more quickly and increase the chance of a purchase.
- Customer accounts: Let your customers easily create an account and use this opportunity to send personalized offers based on their interests and previous purchases.
5. Add blogs to your website
Blogs are a powerful way to attract visitors to your website, but also to make your website more personal. By responding to current events and topics that appeal to your target group, you give your website a unique and personal voice. Make sure that your blog covers diverse topics, so that there is something of interest for every visitor. Whether it’s about trends in your industry, inspiring customer stories or practical tips, a well-written blog will keep visitors on your website longer and make them come back more often.
Conclusion
Personalization is therefore very important for your website. The more relevant your content, the greater your success!
With these 5 creative ways to personalize your website, you can get started right away as a starting entrepreneur. Are you ready to get to work? Then start with your own website now and discover the possibilities!
